The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Interactive Advertising / Environmental / Experiential - Single
Street to School
Agency: JWT India / Mumbai
Client: Maharashtra Janavikas Kendra Category: Interactive Advertising / Environmental / Experiential - Single
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Supply Chain Interactive Billboard
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Advertising / Environmental / Experiential - Single
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Axe Music Star Actions
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Interactive Advertising / Environmental / Experiential - Single
Prius iPhone Times Square App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Environmental / Experiential - Single
Think
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10205N
Award:
2010 Interactive Merit Award
Agency:
JWT India / Mumbai
Client:
Maharashtra Janavikas Kendra
Title:
Street to School
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10206N
Award:
2010 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10207N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
Supply Chain Interactive Billboard
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10208N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10209N
Award:
2010 Interactive Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Axe Music Star Actions
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10210N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone Times Square App
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10211N